What’s the best way to grab an audience’s attention into a movie trailer? Use a good song to draw them in. That’s exactly what the people behind Zac Effron’s Charlie St. Cloud did. They created a TV promo for the movie using “Airplanes” B.O.B.’s feat. Hayley Williams. Imagine the target audience- fans of Zac Effron. Now imagine the demographic of those fans (minus the cougars). Those fans turn away from the TV during a commerical, and suddently they hear “Airplanes” and look up to the TV. What do they see? Zac Effron in his new movie. Not sure if they will actually go see the movie, but they paid attention to the promo. Download “Airplanes” on iTunes
My favorite use of a great song for a movie trailer is M.I.A.’s “Paper Planes” placement in the trailer for Pineapple Express. Whoever placed that song, is a genius. I downloaded that song because of that trailer, and then went to go watch the movie. DOUBLE RAINBOW! Download “Paper Planes” on iTunes.
“Girlfriend” Phoenix 
HBO Sunday Night: Hung End Credits Music
Sorry for being all over the place with the HBO Sunday Night line up. Next Sunday, I will make sure to post them all together. A friend reminded me to post the music from HBO’s Hung. For one, Hung has a great theme song (as do all of the HBO Sunday night lineup). The show’s Music Supervisor, Mark Wike, selected “I’ll be Your Man” by the Black Keys. Download on iTunes.
This past Sunday’s episode, “Sing it Again, Ray” or “Home Plate” uses the song “Bones” by Map of Africa in the end credits. A very classic rock ‘n’ roll flavor, reminds me of The Rolling Stones (love the piano). I can’t find much on the band at all, but check out the song below.