What’s the best way to grab an audience’s attention into a movie trailer? Use a good song to draw them in. That’s exactly what the people behind Zac Effron’s Charlie St. Cloud did. They created a TV promo for the movie using “Airplanes” B.O.B.’s feat. Hayley Williams. Imagine the target audience- fans of Zac Effron. Now imagine the demographic of those fans (minus the cougars). Those fans turn away from the TV during a commerical, and suddently they hear “Airplanes” and look up to the TV. What do they see? Zac Effron in his new movie. Not sure if they will actually go see the movie, but they paid attention to the promo. Download “Airplanes” on iTunes
My favorite use of a great song for a movie trailer is M.I.A.’s “Paper Planes” placement in the trailer for Pineapple Express. Whoever placed that song, is a genius. I downloaded that song because of that trailer, and then went to go watch the movie. DOUBLE RAINBOW! Download “Paper Planes” on iTunes.
Movie Trailer Music: Charlie St. Cloud
What’s the best way to grab an audience’s attention into a movie trailer? Use a good song to draw them in. That’s exactly what the people behind Zac Effron’s Charlie St. Cloud did. They created a TV promo for the movie using “Airplanes” B.O.B.’s feat. Hayley Williams. Imagine the target audience- fans of Zac Effron. Now imagine the demographic of those fans (minus the cougars). Those fans turn away from the TV during a commerical, and suddently they hear “Airplanes” and look up to the TV. What do they see? Zac Effron in his new movie. Not sure if they will actually go see the movie, but they paid attention to the promo. Download “Airplanes” on iTunes
My favorite use of a great song for a movie trailer is M.I.A.’s “Paper Planes” placement in the trailer for Pineapple Express. Whoever placed that song, is a genius. I downloaded that song because of that trailer, and then went to go watch the movie. DOUBLE RAINBOW! Download “Paper Planes” on iTunes.